TY  - BOOK
AU  - Ravi Shanker
TI  - Services marketing :  The Indian experience   
SN  - 817049596
U1  - X9(Y):51.2.N9, N3/TD3 
PY  - 1993///
CY  - Delhi
PB  - Manas Publications India        
KW  - Service Industry
ER  -