TY  - BOOK
AU  - KOTLER Philip
TI  - Marketing management:  A South Asian perspective   
SN  - 8131767160
U1  - X:51-8, N9;Q3/TD 
PY  - 2013///
CY  - Delhi
PB  - Pearson          
KW  - Commerce
N1  - Appendix: P A1-A13; Glossary: P G1-G9
ER  -