KELLER Kevin Lane <br/><br/>
Strategic brand management   Building, measuring, and managing brand equity    

 - 3rd 
 - Delhi  Pearson            2011 
 - xxiii, 695p  cm. 
<br/><br/> Bibliography: P 271-97.; Appendix: P 265-70 
<br/><br/><label>ISBN: </label>9788131756898  637.5 
<br/><br/><label>Source: </label> IN1466, 22/01/2014, R K Books  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:511-8, Q1