TY  - BOOK
AU  - KELLER Kevin Lane
TI  - Strategic brand management:  Building, measuring, and managing brand equity   
SN  - 9788131756898
U1  - X:511-8, Q1 
PY  - 2011///
CY  - Delhi
PB  - Pearson          
KW  - Commerce
N1  - Bibliography: P 271-97.; Appendix: P 265-70
ER  -