TY - BOOK AU - SCHIFFMAN Leon AU - KUMAR S Ramesh AU - WISENBLIT Joseph TI - Consumer behavior SN - 9789332555099 U1 - X:1:(S:44), L8;Q6 PY - 2016/// CY - Delhi PB - Pearson KW - Commerce N1 - Glossary: 363-386p.; Note: with CD ER -