KEEGAN Warren J <br/><br/>
Global marketing management 
KEEGAN Warren J; BHARGAVA Naval K 
 - 7th 
 - Delhi  Pearson            2011 
 - xxiv, 670p  cm. 
<br/><br/> Bibliography: 212-227p 
<br/><br/><label>ISBN: </label>9788131730911  552.5 
<br/><br/><label>Source: </label> IN1466, 22/01/2014, R K Books  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8.1, M0;Q1/TD