Batra Rajeev and others <br/><br/>
Advertising management 
Batra Rajeev and others 
 - 5th 
 - Delhi  Pearson Education           1996 
 - xiii, 754p  cm. 
<br/><br/> Appendix P 148-49, 277-78 496-99, 579-81, 627-38 
<br/><br/><label>ISBN: </label>8178087359  212.5 
<br/><br/><label>Source: </label> 134, 05/09/2008, PIONEER BOOK DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513-8, N6/TD