TY  - BOOK
AU  - Batra Rajeev and others
TI  - Advertising management
SN  - 8178087359
U1  - X:513-8, N6/TD 
PY  - 1996///
CY  - Delhi
PB  - Pearson Education         
KW  - Commerce
N1  - Appendix P 148-49, 277-78 496-99, 579-81, 627-38
ER  -