TY  - BOOK
AU  - Ravi Shanker
TI  - Services marketing:  The Indian experiences   
SN  - 8174330208
U1  - X9(Y):51.2.N9, N3;N9/TD3 
PY  - 1999///
CY  - Delhi
PB  - South Asia Publications        
KW  - Service Industry
ER  -