TY  - BOOK
AU  - Grover Surinder Kumar
TI  - Consumer perception of trade mark
T2  - University of Delhi, Commerce and Business (Faculty of-), Dissertation. Dissertation, University of Delhi, Commerce and Business (Faculty of-
U1  - X:1:(S:44), N3/Th 
PY  - 1993///
CY  - Delhi
PB  - University of Delhi        
ER  -