TY  - BOOK
AU  - Amarchand D
AU  -  Varadharajan B
TI  - Introduction to marketing
SN  - 0 7069 0699 3
U1  - X:51, L9 
PY  - 1979///
CY  - Delhi
PB  - Vikas Publishing House        
KW  - Marketing
N1  - Bibliography: p 297-98
ER  -