TY  - BOOK
AU  - CAPOL Noel
AU  -  SINGH Siddharth Shekhar
TI  - Managing marketing:  A concise approach   
SN  - 9788126548521
U1  - X:51-8, P1;Q5 
PY  - 2015///
CY  - Delhi
PB  - Wiley India         
KW  - Commerce
N1  - Bibliography: Chpterwise
ER  -