TY  - BOOK
AU  - Greyser Stephen A
TI  - Cases in advertising and communications management
SN  - 0131184970
U1  - X:513-8.73.N7, L2 
PY  - 1972///
CY  - Englewood
PB  - Cliffs Prentice Hall        
KW  - Advertising
ER  -