TY  - BOOK
AU  - Edwards Charles M
AU  -  Brown Russell A
TI  - Retail advertising and sales promotion
U1  - X:513, J9 
PY  - 1959///
CY  - Englewood
PB  - Cliffs Prentice-Hall         
KW  - Advertising
N1  - Appendix: p 641-694
ER  -