TY  - BOOK
AU  - Moine Donald J
AU  -  Herd John H
TI  - Modern persuasion strategies
SN  - 0135960991
U1  - X:514, M4 
PY  - 1984///
CY  - Englewood
PB  - Cliffs Prentice-Hall         
KW  - Salesmanship
ER  -