TY  - BOOK
AU  - Clark John B
TI  - Marketing today:  Suscesses, failures, and turnaoun   
SN  - 0135578442   01
U1  - X:51.73.N7, M7 
PY  - 1987///
CY  - Englewood
PB  - Cliffs Prentice-Hall         
KW  - Marketing
ER  -