Hoffman K Douglas <br/><br/>
Managing services marketing  Text and readings    
Hoffman K Douglas; Bateson John E G 
 - 4th 
 - Fort  Worth Dryden Press          1999 
 - xxvi, 471p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0030225191 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry
<br/><br/><label>Dewey Class. No.: </label>X9(Y):8, N9