Czinkota Michael R <br/><br/>
Global marketing 

 - Forthworth  Dryden Press           1996 
 - xxv, 648p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51.1.N9, N6