TY  - BOOK
AU  - Czinkota Michael R
AU  -  Ronkainen Iikka
TI  - Global marketing
T2  - Dryden Press Series in Marketing
U1  - X:51.1.N9, N6 
PY  - 1996///
CY  - Forthworth
PB  - Dryden Press         
KW  - Marketing
ER  -