TY  - BOOK
AU  - BERG Bettina
TI  - Retail branding and store loyalty:  Analysis in the context of reciprocity store acessibilty, and retail formats   
SN  - 9783658015954
U1  - X512, Q4 
PY  - 2014///
CY  - Germany
PB  - Springer Gabler         
KW  - Commerce
ER  -