TY  - BOOK
AU  - Abrahams David
TI  - Brand risk:  Adding risk literacy to brand management   
SN  - 9780566087240
U1  - X:511-8, P8 
PY  - 2008///
CY  - Hampshire
PB  - Gower          
KW  - COMMERCE
N1  - Bibliography: Chapterwise and P: 201-07
ER  -