Mentzer John T <br/><br/>
Marketing today 
Mentzer John T; Schmartz David J 
 - 4 
 - Harcourt  Brace Jovanevich           1985 
 - xvi,832p  cm. 
<br/><br/> Appendix: p 803-08; Glossary: p 809-21 
<br/><br/><label>ISBN: </label>0155550934 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M5