TY  - BOOK
AU  - Mentzer John T
AU  -  Schmartz David J
TI  - Marketing today
SN  - 0155550934
U1  - X:51, M5 
PY  - 1985///
CY  - Harcourt
PB  - Brace Jovanevich         
KW  - Marketing
N1  - Appendix: p 803-08; Glossary: p 809-21
ER  -