Seipert Joseph <br/><br/>
Marketing research   Selected readings    
Seipert Joseph; Wills Gorden Ed. 
 - Harmondsworth  Penguin Books           1970 
 - 390p  cm. 
 - Penguin Modern Mangement Readings. Ed. by D S Pugh .
<br/><br/> Bibliography at the end of each chapter 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L0