TY  - BOOK
AU  - McQuail Denis Ed.
TI  - Sociology of mass communications:  Selected readings   
T2  - Penguin Modern Sociology Readings. Ed by Tom Purna
U1  - Y:393z7, L2 
PY  - 1972///
CY  - Harmondsworty
PB  - Penguin Books England        
KW  - Social Communication
N1  - Bibliography at the end of each chapter
ER  -