TY  - BOOK
AU  - Kapoor Avinash
AU  -  Kulshrestha Chinmaya
TI  - Branding and sustainable competitive advantage:  Building virtual presence   
SN  - 9781613501719
U1  - X:511-8, Q2 
PY  - 2012///
CY  - Hershey
PB  - Business Science reference        
KW  - Commerce
ER  -