TYBOUT Alice M <br/><br/>
Kellogg on branding in a hyper-connected world 
TYBOUT Alice M; CALKINS Tim 
 - Hoboken  John Wiley           2019 
 - xxviii,338p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>9781119533184 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:511-8.1, Q9