TY  - BOOK
AU  - TYBOUT Alice M
AU  -  CALKINS Tim
TI  - Kellogg on branding in a hyper-connected world
SN  - 9781119533184
U1  - X:511-8.1, Q9 
PY  - 2019///
CY  - Hoboken
PB  - John Wiley         
N1  - Bibliography chapterwise
ER  -