TY  - BOOK
AU  - Cateora Philip R
AU  -  Hess John M
TI  - International marketing
U1  - X:51.1.N6, K6;L1/TD 
PY  - 1971///
CY  - Homewood
PB  - Ill Irwin         
KW  - Marketing
N1  - Bibliography: p.903-909
ER  -