TY  - BOOK
AU  - Mccarthy Daniel J and others
TI  - Business policy and strategy:  Concepts and reading   
T2  - Irwin series in management and the behavioral sciences
SN  - 0256016801
U1  - X9:75, L5/TD3 
PY  - 1975///
CY  - Homewood
PB  - Illinois Irwin         
KW  - Industrial  Economy
ER  -