Cravens David W <br/><br/>
Strategic marketing 

 - Homewood  Illinois Richard D Irwin         1982 
 - xvi,456p  cm. 
 - Irwin Series in Marketing .
<br/><br/><label>ISBN: </label>0256026459 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M2