Lazer William <br/><br/>
Social marketing    Perspectives and view-points    
Lazer William; Kellye Egene J 
 - Homewood  Richard D Irwin          1973 
 - xiii, 505p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51:(Y), L3