Engel James F <br/><br/>
Cases in Promotional strategy 
Engel James F; Talarzyk W Wayne 
 - 2 
 - Homewood  Richard D Irwin          1984 
 - x, 282p  cm. 
<br/><br/><label>ISBN: </label>0256031002 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M4