TY  - BOOK
AU  - Sreedhar GVS Ed.
TI  - Commodity branding:  Concepts and cases   
SN  - 8178817802
U1  - X;511-8, P5 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI Nuniversity Press        
KW  - Commerce
N1  - Bibliography P 177-78; Glossary  P179-81
ER  -