Ephron Erwin Media planning Ephron Erwin - Hyderabad Icfai University 2006 - ii,137p cm. Glossary : P. 131-34 ISBN: 813140188X 340 Source: 1472, 05/09/2008, NEW INDIA BOOK AGENCY General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:513-75, P6