TY  - BOOK
AU  - Ephron Erwin
TI  - Media planning
SN  - 813140188X
U1  - X:513-75, P6 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai University         
KW  - Commerce
N1  - Glossary : P. 131-34
ER  -