ParthaSarathy V Ed. Television medium Trends and cases ParthaSarathy V Ed. - Hyderabad Icfai University 2006 - vii,215p cm. Bibliography : Chapterwise ISBN: 8131401197 340 Source: 1472, 05/09/2008, NEW INDIA BOOK AGENCY General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:513:(D65,45), P6