TY  - BOOK
AU  - Sreedhar GVS Ed.
TI  - Multicultural marketing:  An introduction   
SN  - 8131404633
U1  - X:51, P6 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai University         
KW  - Commerce
N1  - Bibliography : Cahpterwise; Glossary : 197-98p
ER  -