Chaturvedi Braj Mohan Ed. Strategic marketing Concept and cases V2 Chaturvedi Braj Mohan Ed. - Hyderabad Icfai University 2003 - viii,195p cm. - Marketing Series . ISBN: 8178812355 262.5 Source: 1472, 18/08/2008, NEW INDIA BOOK AGENCY General Book Dewey Class. No.: X:51, P3