TY  - BOOK
AU  - ParthaSarathy V Ed.
TI  - Advertising agencies:  Trends and cases   
SN  - 8178817985
U1  - X:513, P5 
PY  - 2005///
CY  - Hyderabad
PB  - Icfai university         
N1  - Bibliography : Chapterwise
ER  -