TY  - BOOK
AU  - K Suresh Ed.
TI  - Celebrity endoursements: Perspectives and cases   
SN  - 8178814463
U1  - X:513, P5 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI University         
N1  - Bibliography: P. 169
ER  -