TY  - BOOK
AU  - Krishna S Jaya Ed.
TI  - Effective E-CRM:  Practices and perspectives   
SN  - 8131401723
U1  - X:511:(D6,9(B), P6 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI University Press        
KW  - Commerce
ER  -