Mankad Neeraj Ed. Reinventing advertising The new reality Mankad Neeraj Ed. - Hyderabad ICFAI University Press 2006 - x, 187p cm. ISBN: 813140126X 340 Source: 11872-A, 01/01/2008, General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:513, P6