TY  - BOOK
AU  - Sreedhar GVS
AU  -  Singh Amit K
TI  - Customer experiential marketing:  Concepts and cases   
SN  - 8131403327
U1  - X:51-8, P6 
PY  - 2000///
CY  - ICFAI
PB  - ICFAI University Press        
ER  -