TY  - BOOK
AU  - Ricks David A
TI  - Big business blunders:  Mistake in multinational ma   
U1  - XM8:51-8, M3 
PY  - 1983///
CY  - Illinois
PB  - Dow Jones Irwin        
KW  - Multinational
N1  - Bibliography p 154-58
ER  -