TY  - BOOK
AU  - Gist Ronald R
TI  - Marketing and society:  Text and cases   
T2  - Dryden Press Marketing Series. Dryden Press Editors Series in Marketing
SN  - 0030892279
U1  - X:51, L4 
PY  - 1974///
CY  - Illinois
PB  - Dryden Press         
KW  - Marketing
N1  - Bibliography: p 654; Appendix: p 655-68
ER  -