Green Paul E <br/><br/>
Multiattribute decisions in marketing   A measureme    
Green Paul E; Wind Yoram 
 - Illinois  Dryden Press           1973 
 - xvii, 396p  cm. 
 - Editors Series in Marketing. Ed by P E Green and Philip Kotler .
<br/><br/> Bibliography p 3747-87; Appendix p 251-371 
<br/><br/><label>ISBN: </label>0030919150 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing IRT Decision Making
<br/><br/><label>Dewey Class. No.: </label>X:51:(S:44), L3