TY  - BOOK
AU  - Green Paul E
AU  -  Wind Yoram
TI  - Multiattribute decisions in marketing:  A measureme   
T2  - Editors Series in Marketing. Ed by P E Green and Philip Kotler
SN  - 0030919150
U1  - X:51:(S:44), L3 
PY  - 1973///
CY  - Illinois
PB  - Dryden Press         
KW  - Marketing IRT Decision Making
N1  - Bibliography p 3747-87; Appendix p 251-371
ER  -