Rachman David J <br/><br/>
Modern marketing 

 - Illinois  Dryden Press           1980 
 - xv,659p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/> Appendix: p 607-26; Glossary: p 627-45 
<br/><br/><label>ISBN: </label>0030547261 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M0