TY  - BOOK
AU  - Rachman David J
AU  -  Romano Elaine Kotay
TI  - Modern marketing
T2  - Dryden Press Series in Marketing
SN  - 0030547261
U1  - X:51, M0 
PY  - 1980///
CY  - Illinois
PB  - Dryden Press         
KW  - Marketing
N1  - Appendix: p 607-26; Glossary: p 627-45
ER  -